It can be tempting to write long sentences of alt text (a common keyword-stuffing practice that can incur SEO penalties), but keeping your alt tags short keeps your pages smaller. Since the likelihood is that you’re writing ALT text for both people and search engines, it’s important to find the right balance. The longer your alt text, the more difficult it is be to read for text browsers. Use proper spelling, capitalization, spacing, and grammar too- if someone is pinning the image to Pinterest, the alt text is what will display as the image description. There’s a clearly marked field or button where you can add your description. 7. Be specific and succinct Most widely used for images, it can also apply to any non-textual element like media, animations, buttons, etc. Alt-Text for Accessibility: Final Thoughts Provide alternative text, or alt text, when a screen reader needs to understand the message provided by the images on a page. Learn why alt attributes are important and how to write good ones. How to write great ALT text. Write your alternative text in the box provided and click Done (iOS) or Save (Android) once you’re ready. You’ll be able to finish your caption, tag accounts, etc. Right-click the object. 6. The term alternative text, as used in this article, refers to the text equivalent for an image, regardless of where that text resides.It does not refer solely to the alt attribute of the image tag.Alt attribute will be used when referring to the attribute itself, which often will, but does not exclusively, contain the alternative text. Alt text, or “alternative text” as the long-form name suggests, is a written text description for an image on the web. It lives in the HTML code and isn't visible on the page itself, but it is important for SEO. Keep the Text Short . It helps to describe the image for the reader to understand what the image is about. The cost of writing misleading, unhelpful or irrelevant alt-text is at the user’s expense. When writing alt-text, be sure to use plain language so that people can easily understand what’s important about the chart, image, etc., being described. Et voila! Some platforms make adding alt text easy. Poor alt-text can mislead, confuse and alienate people who rely on assistive technology. Tap “Share” once you’re ready. Alt-text can be used to increase understandability. Tips for writing better, more useful alternative text: 1. Other times it’s harder. Well-written alt-text can broaden a person’s understanding. 8. Alt text (alternative text) describes an image on a web page. To add alt text in Word, open your document and select the object to which you want to add the alternative text. Smaller pages download faster. If an image has text in it, make sure to write out the image text verbatim as alt text. Alt text is also useful for images with decorative text … Click on “Write Alt Text” 5. 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